White wedding dresses were a symbol of wealth. Because the dresses could not be washed or reused for other occasion, it was evidence that the bride's family could afford to spend money on an extravagant dress. Through much of the early 20th century, only a rich woman could afford to wear a white wedding dress; most women still wore dresses in various colors. Others wore white dresses which they would dye another color after the ceremony, so that it could be used for other occasions.(from:wisegeek.com)
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