Models in fashion shows often wear outlandish hair, makeup, and accessories to represent the designer's artistic vision about the clothing. Each garment itself usually is designed to be functional and appealing to the general public, also known as the mass market, although this can vary by designer.
People's tastes change so frequently that fashion collections usually are designed with the idea in mind that the style, colors, and cuts will be out of style within one to two seasons.
Some designers specialize in haute couture, garments made to order for one individual customer. Money usually is no object when it comes to such pieces, and expensive fabrics and design techniques are used.
Ready-to-wear collections are a cross between mass market design and haute couture. Although the pieces in a ready-to-wear collection aren't created for individual customers as haute couture is, the designs and price points likely will not appeal to the general public.
After the collection is finished being created and tailored, the designer usually puts on a fashion show. This allows potential buyers, such as distributors or retailers, to see each piece to see if they are interested in buying any of the garments. In the majority of fashion shows, models walk down a runway dressed in pieces from the collection.
